APEROL SPRITZ

When we introduced the Aperol Spritz to American millennials last summer, they resounded a unanimous "yassssss" across social media. Now that the Italian aperitif has become #InstaFamous in the sunglass-clad eyes of our fam, we've launched a campaign to quench their thirst, leveraging the backdrop of summer sunshine. 

Lead CW: Brooke A. Wilson
AD: Rachel Theberge
Agency: J. Walter Thompson

INSTAGRAM STORY

The 'Spritz is great for the 'gram. We created the ultimate Insta Story to inspire our audience's #brunchgoals and #cocktailenvy, making a splash in their feed with vibrant hues and playful messaging. 

SUNNY sipping

SUMMER SOLSpritz

FREE RIDE takeover

If you were a tourist, bar hopping amid the scorching LA heat, you'd likely kill for an ice cold cocktail. Depending on where you were in your bar hopping journey, you might even be willing to have a conversation with an ice cold cocktail. We 'Spritzed out Free Ride cabs and created a video to literally speak to our audience as they traveled from one bar to the next. 

YOUR COCKTAIL IS CALLING (VIDEO)

cab WRAPS

CASE FILM

"What's a spritz?" (2017)

By 2017, Europeans had already been 'Spritzing for over a century. It was time for Americans to meet their new favorite summer cocktail. Introducing "What's a Spritz?", a campaign to remove our audience's Rosé colored glasses and show them why orange is the new pink.