coop
sleep weller
COOP is the maker of Consumer Report's number one pillow. As they began to branch into other products, we were approached to re-imagine their brand to showcase their commitment to functional, adjustable, sleep wellness products designed with the consumer in mind.
zenergy
COOP is driven by the importance of sleep to your well-being. Inspired by what we call “zenergy” — the dichotomy of cozy nights’ sleep that awaken vibrant, energized days — we paired playful messaging and happy hues with dreamy neutrals and supple product descriptors.
