Embrazen
The challenge: create and launch a brazen new wine brand, catered to strong, independent women. What we delivered was so much bigger:
emBRAZEN isn't just a wine brand, but a call to arms, for women everywhere to take up the torch and reclaim their narratives. To bring this to life, we 'unscrewed' history one bottle at a time — summoning three groundbreaking, yet underrated women of the past to tell their extraordinary stories through AR.
CW: Brooke A. Wilson
AD: Chelsea Nobbs
Agency: J. Walter Thompson
Augmented reality
Women don't need to be "given" a voice. But we’ll happily give them a platform. That's exactly what we did, empowering modern women to take the leads of historic icons Nelly Bly, Josephine Baker, and Celia Cruz.
