FUTURE

Future is a digital fitness service offering personalized workouts and daily motivation from real coaches.

BRAND REFRESH + CAMPAIGN + WEB

Our challenge?


to refresh their entire brand messaging and revamp the homepage to clearly convey the benefits of having a coach

We UPDATED the brand VOICE to engage a new audience restarting their fitness journeys.

We adopted a more inviting and encouraging tone, emphasizing support and inclusivity, while showcasing older individuals and diverse body types.

Web Copy / Content Strategy

Welcome to the Future

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Welcome to the Future 〰️

Copywriting – Brooke Wilson. Strategy – Clara Freeman. Account Management – Kim McCann.

AGENCY: hoo koo e koo