ghirardelli

For Ghirardelli's holiday social campaign, we had to whip up content that made the baking and chocolate-craving community think, dream and drool over rich, velvety chocolate.

Agency: Edelman
AD: photos pulled from client and social influencers

Instagram

What’s sweet, sippable, and warms cold hands? Beat the chilly weather with a toasty cup of hot cocoa at your neighborhood #Ghirardelli Ice Cream & Chocolate Shop (link in bio).

A post shared by Ghirardelli Chocolate Company (@ghirardelli) on Jan 3, 2017 at 2:00pm PST

See this Instagram photo by @ghirardelli * 1,958 likes

Baby, it's cold outside...Put on your oven mittens and share the holiday warmth by baking a unique, chocolatey treat for someone special! #SweetestSecret

See this Instagram photo by @ghirardelli * 1,313 likes

The holidays are here... Bust out your oven mitts and spread the cheer! Try this white chocolate-dipped snickerdoodle recipe by @Modern_Honey or visit our link in bio for more sweet inspiration. #BakeTheSeasonBright #ChocolateyCheer⠀

A post shared by Ghirardelli Chocolate Company (@ghirardelli) on Dec 2, 2016 at 2:07pm PST

See this Instagram photo by @ghirardelli * 1,937 likes

Twitter

Creamy? Crunchy? Salty-sweet? Choosing which #Ghirardelli mini to nibble on first may be a tricky choice. But any decision is a tasty one. pic.twitter.com/4EqdAPi6Nv
— GhirardelliChocolate (@LoveGhirardelli) January 12, 2017

Start the New Year right by baking something bold, like these chocolate espresso cupcakes with chocolate sweet potato icing by Ashley Cuoco. pic.twitter.com/iyDtSackEa
— GhirardelliChocolate (@LoveGhirardelli) December 27, 2016

facebook

Creamy? Crunchy? Salty-sweet? Choosing which Ghirardelli mini to nibble on first may be a tricky choice. But any decision is a tasty one.
Posted by Ghirardelli Chocolate Company on Thursday, January 12, 2017

Finish off your year in style with our three decadent Ghirardelli chocolate fudge recipes. A gift that’s perfect for giving (and even better for getting).
Posted by Ghirardelli Chocolate Company on Friday, December 30, 2016

Start the New Year right by baking something bold for New Year’s Eve. Try a simple recipe with complex flavors like these chocolate espresso cupcakes with chocolate sweet potato icing by @ashcuoco.

A post shared by Ghirardelli Chocolate Company (@ghirardelli) on Dec 27, 2016 at 11:59am PST

1,742 Likes, 10 Comments - Ghirardelli Chocolate Company (@ghirardelli) on Instagram: "Start the New Year right by baking something bold for New Year's Eve. Try a simple recipe with..."

We love all of the festive, freshly-baked recipes buzzing around the baking community for the holidays like these decadent Oreo brownies by @followtheruels. What are you baking this season? #SweetestSecret

A post shared by Ghirardelli Chocolate Company (@ghirardelli) on Dec 16, 2016 at 1:00pm PST

See this Instagram photo by @ghirardelli * 1,631 likes

Finish off your year in style with our three decadent #Ghirardelli chocolate fudge recipes! A gift that’s perfect for giving. pic.twitter.com/h2R2QcU4PS
— GhirardelliChocolate (@LoveGhirardelli) December 30, 2016

We love all of the festive, freshly-baked recipes buzzing around the baking community. What are you baking this season? Pic: @FollowtheRuels pic.twitter.com/t6jU95EruK
— GhirardelliChocolate (@LoveGhirardelli) December 16, 2016

We love all of the festive, freshly-baked recipes buzzing around the baking community for the holidays like these...
Posted by Ghirardelli Chocolate Company on Friday, December 16, 2016

Start the New Year right by baking something bold for New Year’s Eve. Try a simple recipe with complex flavors like these chocolate espresso cupcakes with chocolate sweet potato icing by Ashley Cuoco.
Posted by Ghirardelli Chocolate Company on Tuesday, December 27, 2016