GRAND MARNIER
After two centuries of craft, it was time to dust the cobwebs off Grand Marnier’s storied silhouette. We took to the internet to do a total refresh from its global website to its social channels, restoring brand perception to its proper state of Grandeur.
Lead CW: Brooke Wilson
AD: Rachel Theberge
Agency: J. Walter Thompson
global website
Grand Marnier's former website was, perhaps, a little too rich in heritage. We brought things up to speed to reflect the modern essence of the brand.
*Unfortunately, the U.S. version is not yet live, so I can't share a link. In the meantime, you can view the site navigation in the video below.
social media
VIDEOS
Cocktails made grand
There's an air of mystery to Grand Marnier, from its pronunciation to its role in mixology. We created a series of simple how-to's to break it down through the lens of signature Grand Cocktails.
Salt with grandeur
Grand Marnier is about finding that little touch of Grandeur in every moment, elevating the ordinary with a twist of the unexpected. In this series, we partnered with a "salmelier" to show how Grand Marnier and a touch of special salt take the classic margarita to new heights.