Sleeps

Sleep more. stress less.

“We’re off to a great sleep!”

If baby isn’t snoozing, neither is mom. When RB tasked us to devise the kind of naturally effective kids’ sleep brand that millennial moms dream about – SLEEPS was born!

naturally better bedtimes.

 

Honest, direct messaging earns parents' trust by showcasing what our products do. Playful visuals and an approachable tone balance to create a distinct, relatable brand identity.

Finally, a natural sleep routine that works.

Hush, hush, hooray!

SLEEPS

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SLEEPS 〰️

NATURALLY BETTER BEDTIMES.

CW: Brooke Wilson. AD: Layla Gulergun. CD: SHEILA SRINIVASAN. STRAT: CLARA FREEMAN

Brand NAME + IDENTITY, Brand Messaging, WEB Copy, Product + Packaging Copy