Starbucks' well-established world of coffee artistry and handcrafted happiness has inspired a cult following across social media. The challenge? Launching heavily-branded content about Starbucks' Mobile Order feature, while capturing the sincerity that makes their followers' hearts tick.
CW/Mitten model: Brooke Alexa Wilson
AD: Kassandra Zuanich
Agency: Edelman
Some lines are unavoidable. Others are mobile order-able. 📱☕ #MobileOrder pic.twitter.com/fAbEVqdGfb
— Starbucks Coffee (@Starbucks) December 16, 2016
Skip the line and cozy up with your ☕️. #MobileOrder pic.twitter.com/DoGSs7eUF7
— Starbucks Coffee (@Starbucks) December 28, 2016
Skip the line and cozy up with your ☕️. #MobileOrder
A post shared by Starbucks Coffee ☕ (@starbucks) on